More success = more joy

Welcome to a new, more authentic way to do business.

Let’s start from the beginning: creative business owners like us are in it for the flexibility, freedom and fun of being our own boss and making it on our own. But what happens when it’s not - quite - working? What happens when you’re neither successful nor joyful? (And, in my experience, the two are definitely interlinked.)

This work is not about pretending it won’t be hard, or you won’t struggle. It’s not about imagining away our problems and wishing someone else will save us. It IS about believing that you have everything you need to create the business and life you love — with a little expert support and magical coaching.


I’m Jenny Pace.

(You might know me as Jenny Hyde)

I believe in creatives, women, authenticity (the real one, not the buzzword), joy, and success. I believe we make our own futures with small, sometimes invisible, actions. I believe you are your business, and you’re not. And I believe that you’re far more than your social media feeds.

How Can I Help?

Individual Coaching

One-on-one work is the most powerful, most bespoke work I offer to take you from a downward spiral or frustrating plateau to significant progress in the direction of your dreams.

Group Coaching

Accessible, regular coaching is available through my group coaching programme, Progress not Perfection. Meet an amazing group of women and get the support you need.

Upcoming Courses

I run regular live courses as well as self-paced (see what I did there?) options to help you dive into some of the detail of running a successful business on many levels.


"I cannot possibly recommend Jenny highly enough. I feel so comfortable working with her, and am always ten times more confident after our sessions. She listens to my worries without judgement, has the most professional and experienced manner, and encourages me like no-one else can."
- Laura Clempson, Clara & Macy


Let's Stay in Touch

I send monthly notes of encouragement, plus occasional extras about upcoming courses, events or opportunities. I’d be honoured to be invited into your email inbox.

New on the Blog

Making money at Christmas

Christmas is a big time for small businesses, especially in retail. This year, I’ve put together 10 days of tips and ideas to help you maximise profits and make this Christmas a financial success. Because I like options, you can get these money-making ideas for free in a few different ways: Get daily email prompts for 10 days by signing up here (it’s free!) Follow me on Instagram for daily stories Download a PDF with all the ideas for free...

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Here’s the thing: let’s just say how we’re doing

It’s that time of year when I talk a lot about Christmas. To be honest, working with a lot of retail businesses, I talk about Christmas most of the year. But during October, especially towards the end, something happens. The fear kicks in. In an ideal world, as it was in years gone by, sales would start to kick in for Christmas in about mid-October. That would really put a lot of small business minds to rest. But the reality...

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