Finding beauty in business: a re-frame

If you’re a creative business owner, you’re probably motivated by beauty in some way. Perhaps you’re an artist or designer, or a visionary who can see beautiful solutions to problems. Maybe you find beauty in words (hi, friend).

You could be a photographer or a baker or a massage therapist. Perhaps you’re a coach or a mentor and there’s beauty in the space you offer your clients to discover something new.

We’re all finding and creating beauty as part of our livelihoods.

So there’s beauty in your products or services or the experiences you offer. Chances are you like making things look good.

But what about the business side of things? Is that as beautiful as the offerings you put out there in the world?

Many of my clients are brilliant designers, painters, photographers, visionaries, problem-solvers, and supporters. They often thrive in the creative part of their business, but the actual business bits need nourishing.

And, actually, I encourage all of us to see beauty in the business bits. It may not come naturally, and that’s okay! We’re not all born numbers people or marketers or systems brains.

But there is beauty in having balanced books, up to date bookkeeping, marketing that connects, systems that keep you organised and calm.

There is (or at least there can be) beauty in creating and managing your business.

You can infuse your business with beauty, with your own unique aesthetic, with beautiful behind-the-scenes bits that help you create more beauty to share with others.

Beauty in business: marketing

Marketing is an area of your business that you can probably immediately see how to make beautiful. It’s about beautiful content: gorgeous photos for your Instagram feed, great words for your emails and website, perhaps a lovely video.

Yes, there’s beauty in that. But there’s also beauty in consistency and regularity so that your audience know what to expect from following you.

There’s beauty in following up on that piece you shared on creating a gallery wall with a piece on choosing a colour scheme for picture frames.

Cultivating a consistent voice and aesthetic so your work is recognisable is beautiful. So is getting clear on your branding and values.

Having working links, clear information in your profiles, and a clear path for your customer? All beautiful.

Bonus beauty: knowing which pieces of marketing are really working for you by checking insights and statistics, and then building on that beautiful knowledge.

Beauty in business: finances

A lot of creatives want to be creative without thinking about the financial side of things. We want to be able to focus on making our thing, and have the money just flow in. And there is truth in this.

But there’s also value in learning how to make and manage money. And guess what? It can be beautiful!

I encourage you to see bookkeeping as beautiful. Knowing where your sales come from and where you’re spending is so beneficial to your decision-making. And there is so much beauty in knowing how much you’re earning after expenses and tax throughout the year, not just when you submit your tax return.

There’s beauty in having a monthly money date with yourself to look at your sales and spending. And you can make it beautiful! Get a gorgeous planner to record your key numbers, put on some inspiring music, sip a delicious drink.

Having good profit margins on your products is beautiful. The clarity and confidence you gain from knowing how the numbers work? Really beautiful. Sexy, even!

Working with a great accountant (I use Amy Taylor and she and her team are wonderful) and even a bookkeeper is beautiful. Asking for help when you need it? Beautiful.

Bonus beauty: working on your deeper money mindset is sooooo beautiful. We all have ideas about money and finances that are unconsciously driving our decisions. Especially for creatives, we can get in a pickle valuing our creativity to charge enough for it. Try this reading list as a starting point for some really beautiful progress in this area.

Beauty in business: systems

Oh boy. Systems (that work for you) are beautiful. This I know for sure.

(Caveat that cribbing a system from someone else that doesn’t work for you is a pathway to hell.)

What do I mean by systems? Well, it could be the way you process your orders. What happens to each order as it comes in? How do products get made, stored, finished, packaged? Is it beautiful, or is it stressful and chaotic?

It could be the way you communicate with customers. Do you receive messages via email, messenger, Instagram and more? Do you respond to all of them in a timely way? Do you keep customers up to date about their order? A robust communications system can make this easy and reliable.

Systems and processes help us to feel organised and make our days beautiful. And these days, a lot of them can be automated and standardised.

As creatives, this stuff can feel boring or muggle-ish. But beautiful systems give you more time to create! And they can help you to thrive, because you don’t have to think about each step of the process every time you do it.

(And you can colour-code, design, and prettify your systems to your heart’s content!)

And now for some beautiful action

If there’s a part of your business that you avoid, if there’s a skill you shy away from, let’s choose some gorgeous action to shine some beauty on it.

If this blog post has inspired you to see your business in a different way, or do something differently or for the first time, please let me know! I’d love to be able to cheer you on.

What if you felt aspirational on the inside?

Recently, I’ve been thinking a lot about two things:

  1. How social media affects us as business owners – who we follow, who we compare ourselves to, what we think we “should” be doing
  2. Taking time out to connect with your inner wisdom on a deeper level – and how working in this way allows us to create more authentic, meaningful businesses

It hit me this morning that these two things are incredibly intertwined.

I created Self Care on Social Media for Business Owners to help people like you and me make sure they’re not too distracted by other people on the internet, and instead to cultivate their own authentic voice.

And I’m running a video series on why and how to take time out of the busy-work in order to cultivate better business alignment. Because I know that that’s the only way to get really clear on what you want.

Ultimately, that thing you see on the internet, on Instagram, on the grapevine – you know, the one you imagine means “true success”? What if that thing wasn’t an aspirational post or a Pinterest board or a beautifully styled image? What if, instead, it was a feeling and a source of power and inspiration within you?

Does that sound like nonsense? Stay with me.

For generations, and especially in the last 100 years, we’ve cultivated our homes, our lives, our clothes, and our spaces to be an outer expression of who we are. We want our spaces to represent a part of us: Comfy sofas demonstrate our passion for relaxation and welcoming guests. Sassy t-shirt slogans let people know we’re sarcastic. A yellow front door tells the world we value joy and fun.

That’s the idea, right?

And if you’re a business owner or creative entrepreneur or a maker, your work is also an expression of who you are – at least in part. (Because we’re really very complex human beings, so that one print you designed probably won’t pack all of it in.)

But what if we reverse engineer it?

Those Instagram posts you like are telling you something about yourself, or a feeling you want to cultivate in your own life and business.

What if, rather than wishing we had the styled, superficial photo, we dug deeper into what it means to us?

Maybe that flatlay of pretty autumnal things is telling you you want to be more creative, just for the hell of it (and not for your business).

Perhaps that new product by that brand you admire is showing you that you want to be really confident in the new things that you launch.

What if that crazy helpful blog series is showing you that you too want to be helpful?

Rather than trying to replicate the content or the look or the aesthetic, what if we sink deeper into the feeling we have within us? From where I’m sitting, going inward and exploring it internally will help us get to a unique and authentic expression of something that’s never been seen before.

So I think I’m coming to understand that there’s wisdom in combining these two things: taking good care of yourself on social media by noticing where you slip into envy and comparison AND going deeper to explore what these external indicators really mean for you.

That aspirational feeling is inside you. It isn’t in the yellow door or the perfectly styled flatlay. It’s within you. And it deserves exploration and expression.

What do you think? Am I rambling, or is there something here?

Jenny x

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