Here’s the thing: your sales aren’t shit

First, excuse the language, if it’s not the wording you’d use.

But perhaps you’ve said something like that? “Sales are so bad.” Even if it’s just in your head, if you’ve repeated a phrase similar to this more than three times, we need to talk.

I’ve heard it hundreds – if not thousands – of times from clients who are pretty low on energy, looking for a magic answer or at least some kind of good news. And, truthfully, I’ve been there, too.

I’m not one to sugar-coat things. I don’t like spiritual bypassing or anything similar. (“It’s not that bad! Just look on the bright side!” No, thanks.)

But this is where self-discovery and self-development are incredibly useful. Using awareness of what’s going on in our brains, we can change the story, and change the situation.

Here’s what I mean:

You’ve looked at a number, or several numbers, and something in your brain has said, “Sales are shit.” It’s such a clear and powerful message that you may have questioned it briefly, but it’s basically taken hold.

Then, because it’s not a great feeling, you’ve told someone else. “Sales are kind of shit.” And this person tells you they’re sorry to hear it, or that they’re in a similar position, and you feel not alone. Which feels better than sales-are-shit-and-I’m-all-alone.

So the mantra takes further hold.

And then when you sit down to write a to-do list or you’re thinking about your business, your brain is thinking from this “sales are shit” place. You feel desperate, or uninspired – both sides of the same coin. Maybe you have that frantic energy: you’re getting a lot done, but it’s not really changing sales or changing your mind. Or maybe you just… don’t do very much, because it all feels overwhelming and out of your control.

This story – one that you decided on in the blink of an eye based on something that isn’t the full picture – has become a self-fulfilling prophecy.

Want to get out of the downward spiral? There are three essential things to do.

Check the numbers you’re looking at.

If you decided sales are shit based on a two-second glance at a dashboard that doesn’t take your entire business into account, you absolutely need to dive a bit deeper.

If sales are down, you’re likely to be looking at turnover, rather than profit. Which is a false success metric, and is definitely going to give you misinformation about your business and your efforts. Track and look at profit as a marker of where you are, rather than assuming turnover is the same – broadly – as profit. (My business is way down on turnover compared to a couple of years ago, but my profit is significantly higher.)

Check the language you use. Clarity is power.

Okay, so as I said, I’m not one to sugar-coat the truth. Telling yourself things are fine when they’re not won’t help you to improve your business or your situation. We need truth. We need clarity.

But there are ways to phrase things that honour the truth without getting stuck in a story.

First, let’s get the facts. If you’ve looked at the numbers, you’ll hopefully be able to say something like, “My turnover is 30% down on last year.” Or, “My profit has dropped.”

Then there’s something to add…

“My profit has dropped, and I’d like to change that.”

“My turnover is 30% down on last year, and my profit is, too. I’m ready to improve my profit.”

Sticking with true statements, we want one that expresses something true about the situation. You’ve got a fact statement about the numbers, and then it’s best to add something that shares what you want to change. In a positive way, of course!

Get a new game plan.

With a more positive mantra, like, “I’m ready to improve my profit,” you can start to put together a more proactive game plan.

The thing about the “sales are shit” mantra is that it keeps you stuck. You can also get stuck with a positive mantra (even if it’s amazing), if there’s no action that relates to it.

So if you truly are ready to change your profit levels or improve your enjoyment levels, it’s time to get creative about how you want to do that.

I’m pretty clear on something: most business women I know can come up with 3-10 great actions to take if they have half an hour and a positive environment to picture possibilities.

Maybe it’s creative ways to reduce your costs and streamline things. Maybe you can create a more efficient way of fulfilling orders. Maybe (and I say this with many years of experience) you need to put your prices up.

You don’t have to change your entire business overnight. But find a starting place. The second part of your new mantra should encapsulate the way you want to feel, say, a year from now.

When you write your next to do list, include something that is linked to how you want to feel.

What do you think? Does this method resonate with you?

Book out the next six Friday mornings…

A little later on today, I’ll be welcoming some fabulous business owners to the Self Care on Social Media for Business Owners course platform and opening up the community.

These are the moments when everything starts to come together!

The course doesn’t start properly until Monday, but there’s something lovely about getting familiar with the space you’re going to be spending time in. It’s like a cat padding around the sofa before it sits down.

There’s a seat for you if you’d like to join us

Is this community waiting for you? And are you ready to be part of a change in the way we see social media and its influence on our businesses? I’d love for you to join us.

You’ll need:

  • a hunger to change the way you interact with social media for the better
  • mostly free Fridays from 10am till 12noon (though recordings will be available too)
  • a lovely notebook
  • a printer or PDF viewer
  • an investment of £140+VAT or three payments of £55+VAT

You’ll learn:

  • the unique way I started thinking about social media to help myself and my clients create an authentic voice
  • how to balance the benefits of social media with the challenges and pitfalls
  • how to put together a self care manual for using social media that’s totally unique to you
  • the difference between positive connection and mindless scrolling – and how to get more of the good stuff!

And that’s not to mention six weeks of access to coaching with me on this topic and your business in general, plus lifetime membership to the group and materials. In fact, signing up this time means you’ll be able to take the course again every time I run it in the future. Because things change and we need to refresh ourselves.

My passion and purpose

I created this course for one reason in particular: I know that so many amazing, talented, hard-working business owners are losing themselves in an endless scroll of comparison, distraction, and insecurity.

Had I a magic wand, I’d wave it and wish you all that time and energy back so that you could put it back into your business and experience far more success and joy. I’d get you out of your own way (because boy do I know what that’s like!).

In lieu of a magic wand, I created this course. It’s one of the closest things to magic that I know how to do, and I really, really want you to benefit from it.

Throughout the course, you’ll be able to:

  • examine your own use of different social media platforms
  • identify what works for you and what doesn’t
  • get excited about different ways of viewing the platforms you love
  • download worksheets
  • read articles
  • watch videos, including bonus interviews with people I love
  • ask questions and tap into my 9+ years of working with small creative businesses

Not just a pretty face

I’m talking about Instagram, Facebook, Pinterest and Twitter, of course! Well, and you and me.

Social media isn’t just about a great photo or reaching a “perfect” standard of content. It’s about connection, resonance, and meeting people where they are.

The impact of a strong relationship with social media isn’t to be underestimated, and it’s my firm belief that your investment of time, energy and money in this course will pay off within months, if not weeks, of completing the course.

Get stationery shopping!

I could talk for hours about the benefits of the course, and I hope if there’s anything you’re not sure about by now, you’ll get in touch and let me know.

If it’s for you, please do go ahead and sign up before Monday morning, and then grab a lovely notebook so that you’re ready to start.

If this isn’t for you, thanks for reading this far and supporting my work! I hope we’ll find something else to connect with soon.

Enthusiastically,
Jenny x

Here's the thing: quality vs quantity

Quality vs quantityIt’s the end of my second week of self-employment. Woohoo!

Except some of the woohoo has started to wear off and I am approaching a problem I didn’t think I’d have: too much work.

Don’t get me wrong, this is a great problem to have. I’m delighted that so many amazing entrepreneurs and designers have been in touch and want to work with me. That is awesome.

But it’s thrown me into an old battle that I’ve had with myself several times over the years – the old quality vs quantity argument.

You see, I’m a big quality person. I live to do a good job, and I love to do a good job. Quality is one of my core values – as a human and as a business.

But there are lots of things I love to do! I had hoped to launch an e-course for August – something I’m really excited about – but trying to squeeze that in would mean lesser quality for my existing clients. Which is not somewhere I’m prepared to go. So the e-course will have to wait.

These first couple of weeks have been an absolute delight – I am thrilled to be doing work I truly love with people who I believe are also doing work they love. The learning curves are just starting to creep in, and I’m noticing them as much as I can. Which is all any of us can do.

So here’s the thing:

We all walk the line between quality vs quantity. We’re not machines, we can’t just increase our output to do more at the same quality level.

So where have you been on the spectrum this week? No judgement, just noticing. And where would you like to be? Is there something – like my e-course – that you could drop or re-think to ensure your quality level is where you want it to be?

And the final thing. I have a couple of business mentoring spots left, so if you’re considering working with me, now’s the time to get in touch. For content creation and online shop reviews, I’m booked up until the second week of August. (Woohoo!) If you’d like to book some work with me in August, let me know.

We’ll be on to Christmas prep before we know it…

PS There’ll be a letter going out to subscribers next week. If you want a little thing from me in your inbox, subscribe below!

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