Progress not Perfection: Where there's clarity, make decisions


We’ve just had Black Friday and Cyber Monday, so for many makers, creative entrepreneurs and business owners, there’s a mix of feelings.

For some, it’s already been full nose-to-the-grindstone work to keep up with orders.

For others, there have been some orders, but perhaps not enough, or not as many as hoped.

It’s a spectrum, so perhaps you’re in between or even more worried about whether there have been enough orders.

Wherever you are, I want you to know that this is a hectic time of year, and whether you’re slammed with orders or not, chances are you’re still pretty busy just keeping up with life and business.

So this is not necessarily the time to analyse everything.

Where there’s clarity, make decisions. Look at the numbers. Are order levels where you thought they would be? If not, what is working? What can you tune up in your marketing? Use the data to make decisions, because numbers offer clarity.

If you’re struggling to keep up, or worried about stock or staff, again, come back to the facts. What are the limitations? Where might you fall down? What are your options?

You don’t have to fix everything. You don’t have to do everything. You don’t have to make all the decisions about your entire business all at once.

Just start with what’s clear. The rest will follow.

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